Shortlist in Design @ ADCI Awards
La Viarte Wines
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At La Viarte, wine is a gateway to new worlds, reflecting our decades-old vineyards and commitment to innovation. We celebrate our land's bounty, learning from its lessons and embracing tradition as we redefine wine.
La Viarte, once in shadows, underwent a comprehensive revitalization. We redesigned everything, from logo to labels, infusing each interaction with wonder and authenticity. Our goal was to reignite pride and purpose in the community, reshaping La Viarte from its core outward.
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With the new tagline "Redefine Wine," we embarked on a journey to completely redefine the company's image and break free from the communication norms shared by other businesses in the same territory. La Viarte now boasts its own monogram: a hyper-recognizable, elegant, and original symbol capable of becoming an icon and a graphic element. The monogram is eclectic and shape-shifting, interacting with its surrounding environment and photographic material, while the logotype remains solid and bold.
The wines, treated as a numbered collection, communicate themselves through vibrant colors, always evoking the world of creativity. Finally, "the door, the arch" serves as a tool to open up to the world and be seen through.
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Creative Direction:
Paolo VendraminiArt Direction & Design:
Andrea FlemmaBrand Strategy and Creative Copywriting:
Tania LoschiProduction Company:
IppocampoStudioDirector & DOP:
Andrea PugiottoWeb Studio:
Tango Design
