GranTurchese

We’re not all the same. And GranTurchese knows it.
That’s why the brand is back with a message—and a new look—that celebrates real uniqueness.
The new positioning aims to establish GranTurchese as a standalone brand, supported by a refreshed visual identity and updated packaging.
Designed to be flexible and ready for future product lines, the restyling brings a more modern, impactful, and recognizable presence on shelf.

GranTurchese’s new visual identity starts with a refreshed logo—now more balanced, readable, and harmonious—while the iconic turquoise remains at the heart of the brand. The biscuit takes center stage, shown through a cleaner and more engaging image. A key design element is the grid: imperfect by choice, it visually reflects the texture of the biscuit. The new packaging features this tone-on-tone grid to create a direct and distinctive connection with the product. The redesign extends beyond the pack, evolving into a full visual identity system. A new graphic language has been developed to unify and characterise all brand touchpoints and communication assets.