A brand in balance.

nu3, a subsidiary of Redcare®, leads in nutritional supplements, uniting sports, food, and health. To refine its identity while preserving its essence, we crafted a strategic visual language—introducing a defined TOV, a new colour system, refining typography, and creating a unifying conceptual form.

At the heart of the new identity is Editorial Old, a typeface inspired by classic pharmaceutical and herbalist design, balancing tradition with modernity to convey trust and craftsmanship. The streamlined colour palette defines Sport, Food, and Health, with a bold yellow as the corporate hue for energy and optimism. The Flavour System, now distilled into 15 shades with light and dark variations, ensures consistency and adaptability across product lines.

The Tricle, a modern take on the Triangle of Health, anchors nu3’s identity, symbolizing balance and adaptability through soft, fluid forms. The photographic direction embraces a human-centric, organic aesthetic, highlighting individuality and the connection between people and nature. A desaturated palette, subtle grain, and editorial sensibility enhance nu3’s premium, contemporary feel. This strategic reimagination of nu3 goes beyond a simple rebrand; it represents a recalibration of identity. By seamlessly integrating form, colour, and imagery, we have crafted a bold, contemporary visual language combined with a redefined, dynamic TOV to make nu3 unmistakable and inimitable. nu3 now stands as a pioneering force in the industry, with a cohesive and visionary brand presence across both digital and physical spaces.

Creative Direction
Paolo Vendramini

Art Direction & Design
Andrea Flemma

Brand Strategy and Creative Copywriting
Tania Loschi

Illustrations
Valeria Cunto​​​​

Animations
Studio Ianus

Sound Design
Ronroco Audio